Melding of worlds

Carolina Performing Arts - Artists x Athletes

We worked with Alison Friedman, Executive and Artistic Director for Carolina Performing Arts, to bring to life a childhood idea for a campaign that highlighted the melding of worlds between athletes and artists. So far, the films have highlighted Alvin Ailey American Dancer Michael Jackson, Jr., UNC Men’s Basketball star Caleb Love, tap dance trailblazer Michelle Dorrance, and UNC Women’s soccer phenom Sam Meza.

Both videos premiered before large crowds at UNC sporting events. The videos have been seen thousands of times on CPA’s accounts and won multiple American Advertising Awards for Video Editing, Sound Design and Music Without Lyrics, as well a feature in the internationally recognized film program and publication Brand Storytelling.