UNC IFB Video Samples
Our approach to this project will highlight inclusion in many forms.
By casting real students, professors, alumni, and community members, we’ll commit ourselves to authentically representing the collective whole of UNC on screen. By enlisting film majors and students interested in real world, on-set production experience, we’ll round out a production team that’s inclusive of the future of the industry. By building out a dynamically diverse crew of film professionals behind the camera, we’ll proudly represent what film teams everywhere should look like. And by creating a rich collaborative environment for the Myriad and UNC teams to thrive, we’ll succeed in creating a film that’s inclusive of all of our perspectives and ideas.
In North Carolina, there is a radiating pride for UNC Chapel Hill; its accolade, culture, and global impact resonates among every North Carolinian, no matter if you went to the school or not. That’s true inclusivity. Let’s capture that
Art as Life
UNCSA - What it Takes
The University of North Carolina School of the Arts was on a mission to launch the biggest fundraising campaign in the school’s history. The goal was simple— compel people to donate. In collaboration with the university, we told the story of ‘what it takes’ to master a craft from the perspective of the students.
The film helped raise $70 million for the university, $5 million dollars over their goal. As well, the video won a Gold Telly for Promotional Videos for Schools, Colleges and Universities and American Advertising Awards for “Cinematography” and “Music Without Lyrics”.
Melding the forms
Carolina Performing Arts - Artists x Athletes.
We worked with Alison Friedman, Executive and Artistic Director for Carolina Performing Arts, to bring to life a childhood idea for a campaign that highlighted the melding of worlds between athletes and artists. So far, the films have highlighted Alvin Ailey American Dancer Michael Jackson, Jr., UNC Men’s Basketball star Caleb Love, tap dance trailblazer Michelle Dorrance, and UNC Women’s soccer phenom Sam Meza.
Both videos premiered before large crowds at UNC sporting events. The videos have been seen thousands of times across CPA’s website and social accounts and won multiple American Advertising Awards for Video Editing, Sound Design and Music Without Lyrics, as well a feature in the internationally recognized film program and publication Brand Storytelling.
The Positivity Project 'Of This I'm Positive'
The Positivity Project (P2) is a character education curriculum dedicated to empowering America’s youth to build positive relationships by recognizing the character strengths in themselves and others.
After going live on the P2 website, the video generated engagement from schools nationwide and led to hundreds of schools signing up to include The Positivity Project curriculum at their schools.
Shovels and Ropes - I'm Comin' Out
Highlighting the largest 11-on-11 women's tackle football league in the world, this docu-style music video for Women's Football Association lays to rest the false notion that football is just a man's sport.
'After watching ‘I’m Comin’ Out’, you’ll have a smile on your face and an even bigger appreciation for the work these women, and indeed all the women across the world, are doing.' Rob Ulitski
The video received a Vimeo Staff Pick which are “the best short films on the internet, handpicked by Vimeo staff.”
Across the Globe
Delta - Skymiles Life
Part of an international campaign for Delta Skymiles, this lifestyle and destination montage whirlwind was filmed in 10 countries. The video was shown on in-seat televisions on all national and international flights.
SkyMiles Life is about the amazing places you’ve been, the tips you’ve picked up along the way and get inspired on where to go next.