The University of North Carolina School of the Arts was on a mission to launch the biggest fundraising campaign in the school’s history. The goal was simple— compel people to donate. In collaboration with the university, we told the story of ‘what it takes’ to master a craft from the perspective of the students.

The film helped raise $70 million for the university, $5 million dollars over their goal. As well, the video won a Gold Telly for Promotional Videos for Schools, Colleges and Universities and American Advertising Awards for “Cinematography” and “Music Without Lyrics”.