Teacher Recruitment campaign

Recruiting Educators

NC State Kenan Fellows

Teacher-centered initiatives

The Kenan Fellows Program for Teacher Leadership at NC State needed a video as part of their recruitment campaign to encourage K-12 educators in North Carolina to participate in their yearlong fellowship program.

The campaign's goal was to raise KFP’s profile as the leading provider of teacher-centered workforce education initiatives in North Carolina.

The video has elicited some happy tears from educators who have been feeling under appreciated and now are feeling seen.

Amneris Solano, Assistant Director for Communications Kenan Institute

Increased Engagement

We partnered with Creative Campfire to produce a video that became a centerpiece for the organization’s campaign to increase the number of users on their main website and raise awareness of KFP’s programming and impact for 2024.

In fact, applications increased by over 30% this year. A huge win in our book.


  • Agency


  • Sean Riddle

    Agency Producer

  • Spike Hoban

    Creative Director

  • Production Company

    Creative Campfire