MakeADifference

A Force of Nature

Behind the Scenes with Jacky Hunt-Broersma for The Weather Channel

We filmed ultramarathoner, world record holder (104 Marathons in 104 Consecutive Days!!) and mom Jacky Hunt-Broersma running in the heat for The Weather Channel's “Be a Force of Nature” campaign.

While we were out in the Arizona desert, our videographer Jessica Ramirez filmed Jacky in her element.

We also captured a quick conversation with our clients, Weather Channel Associate Creative Directors Camille Nettles and Jeff Hampton, about why they chose Jacky for this campaign video and, of course, why the desert!?

There were so many logistics to consider and Myriad had a plan for everything.

Camille Nettles - Associate Creative Director, The Weather Channel

We chose this location because it's true to Jacky. She comes here in between marathons to train in the desert.

Camille Nettles - Associate Creative Director, The Weather Channel

Credits

  • Directors - Emily Mormann + Jedidiah Gant
  • Producers - Emily Mormann + Jedidiah Gant
  • Videographer - Jessica Ramirez
  • Editor - Amy Weller

20 Nov 2024