A pivotal day on set

Voicemails ‘Behind the Lens’ Video

The timing of the shoot for the first episode in our Voicemails to My Future Self series was momentous. Poet Javon Johnson flew out for the filming on a hot, pollen-filled, April day. That same afternoon, former Minneapolis police officer Derek Chauvin was convicted of George Floyd's murder.

This significance wasn’t lost on set. We documented the mood and meaning behind the project in a short 'Behind the Lens' film.

Jordan Gibson, a local director and filmmaker, worked with our Brand Director Jedidiah Gant and Creative Director Max Zampieri to snap this video into place in short timing.

The film adds more definition and understanding to a message that is just as important now as it was when the original poem that Javon Johnson wrote ten years ago.

Justice is not in the verdict. It has to be an ongoing practice about relations and relationalities to one another. And what kind of world we want to live in.

Co-director Javon Johnson

Voicemails are kind of one way conversations. The power in that is that it forces you to listen.

Co-director Max Zampieri

By following our production team for several days on set with a Blackmagic Pocket Cinema Camera 4K, we documented their every move and interviewed the directors of the original film.

It turned into a behind the lens look at the team’s process, techniques, and what it takes to create an original film focusing on racial injustice and the struggles of young black boys growing up in America.

17 May 2024