That’s where Myriad comes in. We make your impact visible with story-first video production services that bring your mission into focus. Across 30+ years in video production, we’ve become a trusted creative partner for leading colleges and universities, supporting higher education video production projects from first concept to final cut.

We know reaching students, faculty, parents, alumni, and donors takes more than a one-size-fits-all message. Guided by your institution’s voice and vision, our award-winning team brings strategy, clarity, and a love of collaboration to every project. Together, we’ll shape your message to resonate with those who matter most, whether you’re recruiting your next class, celebrating research, or rallying alumni.

Ready to meet your audience where they are — on screens, in social feeds, and through virtual storytelling? From our Raleigh NC video production headquarters to our hubs in Charlotte, Atlanta, New York City, and beyond, the Myriad team is here to help you get more from every frame. What can we create together? 

Let’s Collaborate: Hire Us For Your Next Video Project

Why Invest in Higher Education Video Production?

Today’s students are more discerning, digital-first, and values-driven than ever before. Video lets you speak their language — with a reach and relevance that extends beyond enrollment. Need to demystify a new degree program? A strong explainer video can do the trick. Want to show donors what your institution stands for? A heartfelt faculty or alumni testimonial makes your mission real.

Video isn’t just a visual medium — it’s an emotional one. Whether you’re launching a large-scale graduate program campaign or creating short-form social content, video helps prospective students imagine their future, brings visibility to underrepresented voices, and gives your school the storytelling it needs to stand out.

Why Universities Needs the Right Video Partner

Higher education video production requires a different kind of partner. You need someone who understands the complexity of internal approval processes, the rhythms of the academic calendar, and the deeply personal nature of institutional storytelling.

At Myriad, we know how to craft video content that resonates with both Gen Z viewers and academic stakeholders. We collaborate closely with in-house marketing teams to align with brand guidelines and broader communication goals. And we tailor our process to fit your campus culture — from capturing faculty with limited availability to filming in active classrooms.

When the process works, so does the final product. Strategic alignment, creative clarity, and smooth production come together for a video that’s thoughtful and true to your institution, with a message that sticks. For us, that’s looked like: 

• Ringing in 100 years with Duke University
• Investing in teachers with NC State
• Breaking fundraising records with UNC School of the Arts
• Helping future students Imagine Their Heelprint at UNC-Chapel Hill

Looking for a Video Production Company That Specializes In University Content?

Myriad doesn’t do cookie-cutter. Every university is different, and so is every project. Whether you need a creative partner from day one or extra support mid-stream, we meet you where you are. Our process is flexible, collaborative, and rooted in the real-world storytelling needs of higher ed.

Our university videos have:

• Increased NCSU’s Kenan Fellows Program admission by 30%
• Surpassed UNCSA’s ambitious fundraising goal by over $5M

Higher Education Video Production 101: Our Process

We bring a sharp eye for story and the production muscle to match — no matter where you are in the process. Need a partner from concept to delivery? We’ll help shape the idea from the ground up through discovery workshops and storyfinding. Already have a concept and need support bringing it to life? We’ll jump in right where you need us.

Wherever we begin, our work is grounded in your goals, your audience, and your institution’s voice. We move in sync with your academic calendar and internal timelines, bringing logistical ease, creative rigor, and real-time adaptability — whether we’re filming a sit-down with your president or capturing the energy of a campus-wide event.

Our Video Production Services

Research + Strategy

We approach every project with insight. The needs, motivations, and decision-making behaviors of real people — students, faculty, alumni — shape the way we work. This is the creative engine in our car.

• Storyfinding
• Market research
• Discovery Workshops
• Empathy Mapping
• Usability Testing
• Competitive Analysis
• Content Strategy

Creative Development

This is where ideas take shape. We collaborate with in-house communications and marketing teams to develop concept-driven video work that reflects your institution’s goals and voice.

• Concept Development
• Scripting
• Art Direction
• Creative Collaboration
• Storyboarding
• Creative Direction

Video Production

Now we bring it to life. Great production turns a strong idea into collateral that connects — visually and emotionally. With 30 years in production and post, we deliver work that’s polished, professional, and on point.

• Production Coordination
• Cinematography
• Video Editing
• Motion Graphics + Animation
• Sound
• Color

Past Work That Made the Grade

Keep the Creative Juices Flowing

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