MakeADifference
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Donut Collab

Dunkin' with Deja

Dunkin' Donuts

Team Dunkin'

Dunkin' Donuts announced UNC Women’s Basketball star Deja Kelly as lead captain of Team Dunkin’. Through an Instagram social media campaign, Kelly became the first college athlete to rep team Dunkin’ and we were there with cameras in hand to help the video marketing production run smoothly for the exciting announcement.

Social First

For the shoot, no classic 16x9 videos were delivered, only square and vertical format. Why? You guessed it, social media. Director (and also DP) Joshua Steadman switched back and forth between photo and video, using a Phaseone XF series Medium format digital camera with 120mm lens, an iPhone, and Arri Alexa Mini, to capture Deja in her natural state.

Behind the Scenes

Many of the scenes had a behind the scenes flavor, a walk up shot versus a perfectly framed one. Much more relaxed and casual in their framing. We used lighting, but only just enough.

Natural and not overlit with hand-held camera, emphasizing realism. It needed to feel like it was genuine and coming from Deja. Almost like a friend with a high-end camera helped her.

Check out more BTS.

Credits

  • Director

    Joshua Steadman

  • Producer

    Carla Hendrix

  • Executive Producer

    Chris Young

  • Camera Op

    Ismail Abdelkhalek

  • AC

    Donald Monroe

  • Gaffer

    Matt Hedt

  • Nijal Smith

    Grip

  • Production Coordinator

    Melissa Douglas