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Fatty15
Seraphina Therapeutics
Whole body and mind health
We teamed up with Tinuiti, the largest independent performance marketing firm across Streaming TV, to bring one of their colorful campaigns to life: Seraphina Therapeutics’ new health-forward supplement Fatty15.
What is Fatty15? C15:0 is the first essential fatty acid to be discovered since the omegas—over 90 years ago. Fatty15 contains a pure, award-winning, C15:0 powder called FA15™. With 3X more cellular benefits than omega-3, fatty15 targets and reverses cellular aging to deliver whole body and mind health.
Breaking down the breakthrough science.
Fatty15 is a new product on the market, therefore it needed an entertaining and informative commercial (comedic infomercial?) to share its new science with the world. Tinuiti brought us an initial creative idea on how to break down the breakthrough science.
Enter the concept of the Science Translator. We utilized a combination of a sterile clinical setting and humor to juxtapose the groundbreaking scientific discoveries and clinical authority of fatty15 with easily-digestible selling points and health results relatable to the everyday person.
Our clients were very fun to work with on this spot. They didn’t take themselves too seriously, which made for a great time on set and a better final video.
Translating the science.
Director David Denton translated the visual direction from Tinuiti to make the science relatable, understandable and fun. Denton leaned into the whimsical nature of the spot, making both the set and the actors come to life as characters in their own right.
Both the scientist and the translator were in their own worlds, yet shared a common wall that needed to be pushed and pulled along the way to create a fun tension between the two. To accomplish this, we built two sets that matched up perfectly and a locked off camera to create a seamless back and forth between the two scenes.
The fun part is being given a problem with solutions that we have to figure out.
Behind the Scenes
One of the exciting parts of this projects were the sets. We had a props team working hard to create separate worlds for both the scientist and translator. Check out more of the process and photos over on our BTS blog.
500,000 Views
Healthy Awareness
One of the main goals of the video was to Increase awareness for fatty15’s brand in way that drives purchase intent. The campaign currently has over 500,000 views on YouTube and continues to get attention for this unique scientific breakthrough.
Our team
Agency Team
Senior Creative Director: Hudson Haines
Senior Art Director: Jake King
Copywriter: Michael Matthias
Still Photography: Marlee Robinson
Project Manager: Victoria Scholly
Agency: Tinuiti
Production Crew
DIT - Jason Johnson
Gaffer - Matt Hedt
Key Grip - Zach Bennett
Grips - Mike Milstead & Danny Morganelli
Sound - Aaron Bittikofer
HMU/Costumes - Amy Hendrix
Production Designer - Ashley Hutchinson
Construction Coord. - Sarah Costello
Art Asst's - Mollie Earls, Chris Musina, Jake Wishard, Darlene Wells
Catering - Dani Nation
Credits
Director
David Denton
Producer/1st AD
Sean Riddle
Director of Photography
Kent Willard
Editor
Alex Zustra
VFX
Dustin Scott
Sound Design
Daniel Cook
Color Grading
Color Refinery
1st AC
Ryan Shackleford
2nd AC
Ricky Anthony
