MakeADifference

Simplifying the  Complex

IBM Watson Assistant

All the algorithms.

IBM Watson Assistant is a leader in the virtual assistant space; and its four main algorithms are its competitive edge.

Working with IBM News Creative Lead Andrew Lindemann, our goal was to produce an explainer video that was just as much about entertaining the audience as it was about educating them on Watson Assistant’s inner workings

We wanted an engaging piece of content that was educational and gave value to the viewer. It could almost feel IBM agnostic and could have come from any source.

ANDREW LINDEMANN, IBM SENIOR VIDEO EDITOR AND CREATIVE LEAD

Ideation process.

Ideation process.

An essential part of any project is the client relationship, but in a project like this, a collaborative creative process gave the final product a certain “Je ne sais quoi.” Animators Mikey Zoppo and Zan Gantt at Blue Team, our client Andrew Lindemann (who also animates, edits, writes and shoots video - WHAT!?) and creative director Spike Hoban formed a back and forth creative process throughout the project.

Ideas flew from all directions, just how we like it.

The perfect storm of people came together to create an immaculate execution of this concept. To me, it’s the perfect video.

ANDREW LINDEMANN, IBM SENIOR VIDEO EDITOR AND CREATIVE LEAD

A more human dialogue.

A more human dialogue.

Considering the journalistic explainer nature of the video, the interview with leading chatbot expert Andrew Freed became the backbone of the video. He was our key to humanizing AI.

The interview played off the voiceover like a conversation between the two. This created a dialogue that made the explanation of the algorithms more human, more understandable.

Credits

  • Producer

    Casey Boone

  • Direction and Animation

    Mikey & Zan - BlueTeam Design

  • Creative Director

    Spike Hoban

  • DP for Interview

    Holt Menzes

  • Writer

    Brent Edwards

  • Sound Design

    Jon Churchill