Finding Brand Film Inspiration at Snowy Sundance
A refreshing take away from each film? A single, easy to spot primary theme that came to life within the film while authentically expressing each brand.
Most brand storytelling films featured at snowy Sundance were highly emotional and memorable. From this consumer’s POV, it made viewing much more resonant and reflects well upon the presenting brands.
These films have shelf lives measured in years, and they’ll continue to build brand value long after the checks to fund them have cleared.
Of course, they’re just one part of the mix, but an emerging and important one. It’s key that accurate/appropriate measurement & standards for their success are being established as we speak.