Washington Post x Cisco Hybrid Video Wins Native Advertising Award

Our branded commercial video production work with Washington Post Creative Group and Cisco for their 'Hybrid is How' campaign has been recognized with a Native Advertising Award.

The collaborative video from the Washington Post Creative Group & Cisco combines humor and complex tech issues into an original story about hybrid work and establishes Cisco as the solutions leader in the hybrid work market. It displays how Cisco has solutions that can help any office get work done from anywhere while maximizing safety, accessibility and collaboration. The lead character, The Detective, is a “hybrid skeptic,” and our three employee characters must convince her that hybrid is a viable, exciting solution.

Beating out brands like Meta and Amazon, the video won a Gold Native Advertising Award in the Best Native Advertising Program B2B

Best Native Advertising Program B2B

Hybrid Is How
Publisher/Agency: WP Creative Group, The Washington Post
Brand: Cisco

What is the Native Advertising Awards?

Through the award program, The Native Advertising Institute strives to recognize and incentivize skilled individuals in our field. Their goal is to champion remarkable, impactful, and innovative contributions that enable global organizations to share compelling brand narratives in a seamless manner.

The categories for the Native Advertising Awards are:  

  • Organization 
  • Strategy 
  • Channels
  • Format

Digital and print campaigns are eligible for the Native Advertising Awards with all of the winners being announced on May 10th, 2023. 

Check out all the Native Advertising Award Winners Here and Watch the Full Awards Broadcast Below.

18 Apr 2024