Washington Post x Cisco Hybrid Video Wins Native Advertising Award
Our branded video work with Washington Post Creative Group and Cisco for their 'Hybrid is How' campaign has been recognized with a Native Advertising Award.
The video combines humor and complex tech issues into an original story about hybrid work and establishes Cisco as the solutions leader in the hybrid work market. It displays how Cisco has solutions that can help any office get work done from anywhere while maximizing safety, accessibility and collaboration. The lead character, The Detective, is a “hybrid skeptic,” and our three employee characters must convince her that hybrid is a viable, exciting solution.
Beating out brands like Meta and Amazon, the video won a Gold Native Advertising Award in the Best Native Advertising Program B2B
Best Native Advertising Program B2B
Campaign: Hybrid Is How
Publisher/Agency: WP Creative Group, The Washington Post
What is the Native Advertising Awards?
With the award program, The Native Advertising Institute aims to acknowledge and reward talented professionals within our industry. We wish to promote inspiring, effective and creative work that helps organizations worldwide tell great brand stories in a non-disruptive way.
The Native Advertising Awards include categories under the themes: Organization, strategy, channels, and format. We honor both print and digital campaigns and are proud to be the largest international award program dedicated to native advertising.