Commercial Video Production Services

At Myriad, we take an empathetic approach to commercial productions. Where a traditional commercial videographer might see “cool” angles, we see human perspectives. That’s because every single frame should be creatively daring—but emotionally driven.

After all, the greater the connection an audience feels with your commercial video, the greater the impact your video will have. But to make this connection, you must go beyond superficial framing to understand the feelings you’re trying to evoke, and then designing shots and editing a commercial video that does just that through storytelling.

We offer commercial video production services in Raleigh, NC, nationwide, and beyond so contact us today to learn more about our work.

What Is Commercial Video Production Advertising?

A commercial video consists of shots, editing techniques, music, and sound design to tell an audience about your brand or your products and services. The video advertising that plays on cable television, websites, and streaming services is the most widespread example of commercial video. 

A commercial video services can be used to raise general awareness of something—such as a new product—or convince an audience to take a certain action—such as visiting a website, supporting a charitable cause, or making a purchase.

Should You Be Using Video Advertising Services to Promote Your Business? 

The potential impact of commercial video as a digital medium is undeniable. Let’s say you work for a large corporation, and you want everyday consumers to know where you stand on important issues like climate change or transgender rights. Sure, you could take out a two-page ad in a newspaper. But 69% of people prefer video, no matter the video’s style or type, over text when learning about a product or service. Based on this stat, it could be said that most people would also likely prefer hearing about your stance on issues they care about through a video ad instead of one that is text-based.

Essentially, commercial video production presents the opportunity to elevate your brand ads through powerful visual storytelling.

What Does Commercial Video Production with Myriad Look Like?

We’ve assembled a team of directors, editors, cinematographers, and illustrators with a shared passion for the art of commercial video production. While we each have our own skill set, we intimately understand the storytelling craft. And, we use our combined passion, knowledge, and expertise—along with the latest storytelling tools from software providers like Adobe—to deliver commercial videos that emotionally resonate with audiences.

The result of this human-first approach? A commercial video designed to provoke audiences and maximize the ROI of your video production investment.

Commercial Video Production 101: Our Process

We bring a knack for story and the talent to execute—no matter what phase of digital video production we’re asked to help with. When you partner with Myriad for commercial video production and advertising, we help by:

  • Writing a script that clearly and passionately conveys your message
  • Assembling a crew and cast dedicated to bringing that script to life
  • Shooting the footage that serves as the raw material for your story
  • Editing to harness the full storytelling power of the commercial video medium 
  • Reviewing cut after cut to refine your story
  • Creating a final emotionally charged video ready to compel your audience

What Makes a Successful Advertising Video Production

There are countless ways to share your story through a video ad. The right approach for your video boils down to your message, your production perimeters (budget, timing, etc.), and other factors. Speaking broadly, most of today’s most successful commercial videos share these common traits: 

  • Short (even as short as 30 seconds or less) and easily digestible
  • High-level content (versus more granular information you’d see in an explainer video)
  • Content that excites the audience
  • Easily shareable and memorable

Of course, the ultimate success of your video depends on the video production team you partner with. There are plenty of commercial production companies out there with a grasp on the techniques and software necessary to complete a video. But not everyone understands how to tell a story that connects with your audience on an emotional level. That’s precisely where Myriad excels.

Our Commercial Videography Services

Research + Strategy

We approach every project with insight. Beliefs, affinities, and behaviors of real humans bubble to the surface of our work. This is the creative engine in our car.

  • Storyfinding
  • Market research
  • Discovery Workshops
  • Empathy Mapping
  • Usability Testing
  • Competitive Analysis
  • Content Strategy

Creative Development

Time to think big. We work with in-house brand and video marketing teams to develop daring video concepts that speak to your vision as a company.

  • Concept Development
  • Scripting
  • Art Direction
  • Creative Collaboration
  • Storyboarding
  • Creative Direction

Video Production

Now we bring it to life. The art of production can make or break the idea— this is where our 30 years of experience in production and post comes in clutch.

  • Production Coordination
  • Cinematography
  • Editing
  • Motion Graphics + Animation
  • Sound 
  • Color

Commercial Video Examples

Want proof of our commercial videography chops? Here’s some of our latest advertising video work for Spoonflower, IBM, and Vera Bradley!