What is Video Marketing?

Video marketing is the act of using live-action or animated videos to promote your brand, a product, or your services. The strategy behind a company’s video marketing  services will vary depending on the audience, the industry, and the message. For example, you might need to catch the eye of your audience with an entertaining branded documentary. It could be a video on social media to tease your latest product to an audience that prefers to consume content via a social feed. Alternatively, you might choose to market your brand using a video commercial that will run on a streaming platform your target audience is known to use.

How Does Video Marketing Improve Brand Awareness and ROI?

Because of the versatility of video, using video marketing services to drive traffic to your site or encourage an audience to take a certain action can be beneficial to your business. In 2020 alone, marketers reported that 72% of their videos showed a positive ROI. That makes sense, given that 79% of people say that a video successfully convinced them to make a purchase.

On the other hand, research by LinkedIn’s BTB Institute reveals “75% of B2B brands are failing to produce advertising with the potential to drive long-term growth.” And an estimated 95% of BTB buyers are not currently in the market for services. The answer? Be boldly creative and match that with the right budget, campaign length and frequency. If so, your video marketing will be more memorable over a longer period of time. In other words, customers will be more likely to recall you when they’re ready to buy.

At Myriad, we believe the power of marketing video services lies in the truisms of storytelling. No matter the type of video, it has the opportunity to engage with the senses and appeal to the emotions in a way that other mediums can’t. Not only can video use voice and presentation to convey your beliefs as a brand and the benefits of your products and services; it can also use the principles of art and tempo (lighting, acting, editing, music, etc.) to make your audience feel something.

And with the right video marketing agency backing the right video content, the potential impact to grow your customer base or deepen brand loyalty is nearly limitless.

Video Marketing Strategy

Effective video marketing can give your brand a competitive edge in a saturated market, and engaging videos garner more views and shares that convert. Building video content that holds the viewer's attention can strengthen your online presence in search engines by boosting the number of indexed sites you appear on. With help from a strong video marketing strategy, you can create compelling content that generates views and converts.

Leveraging our team's expertise, you can craft an effective, media-rich, and mobile-optimized strategy that improves your brand awareness, social engagement, and overall customer loyalty. Learn more below:

Mobile-optimized Content

We optimize your video content for mobile functionality across different devices and platforms, meaning you can reach your target audience where they are, no matter where they are.

Brand Awareness

Video content can help boost your brand awareness in today's digital landscape. We're here to help you create dynamic and engaging content that captivates audiences and conveys brand messaging, values, and personality in a compelling way. Trust us to tell your brand’s story, your way.

Customer Loyalty

Let us help you create videos that help your brand ensure customer success and drive satisfaction. How-to and tutorial videos help get the most out of your products and services, turning them into life-long brand advocates.

Digital & Social Media Marketing Strategy

Thanks in part to the growing popularity of TikTok, YouTube, and Instagram, video content performs better than ever on a wide range of social media platforms. With the right social media marketing strategy, you can meet your target audience where they are and share videos that resonate with them. Our team has years of experience under its belt and knows what makes people tick. We can help your business create videos your audience will want to view, share, and comment on. We optimize our video content for various social platforms in 15 or 60-second cuts and vertical or square formats. No matter where you are, we are here to create custom videos for you.

However, video content isn't all we're good for; Myriad offers an expansive list of digital marketing services that can help elevate your content. We can take care of everything from brainstorming to execution and analysis, all while creating video content that enhances marketing efforts across every vertical.

Our Video Marketing Services

Your video advertising efforts are only as effective as the time, energy, effort, and expertise you and the video marketing company you use put into it. That’s where Myriad can help. We work with you throughout every step in the video marketing process to ensure your budget is invested  wisely, your clients are engaged, and your ROI is maximized. Our video marketing services are offered locally in Raleigh, NC and nationally. They include:

Research + Strategy

We approach every project with insight. Beliefs, affinities, and behaviors of real humans bubble to the surface of our work. This is the creative engine in our car.

• Storyfinding
• Market research
• Discovery Workshops
• Empathy Mapping
• Usability Testing
• Competitive Analysis
• Content Strategy

Creative Development

Time to think big. We work with in-house brand and video advertising teams to develop daring video concepts that speak to your vision as a company.

• Concept Development
• Scripting
• Art Direction
• Creative Collaboration
• Storyboarding
• Creative Direction

Video Production

Now we bring it to life. The art of production can make or break the idea— this is where our 30 years of experience in production and post comes in clutch.

• Production Coordination
• Cinematography
• Editing
• Motion Graphics + Animation
• Sound 
• Color