What is Video Marketing?

Video marketing is the act of using live-action or animated videos to promote your brand, a product, or your services. The strategy behind a company’s video marketing  services will vary depending on the audience, the industry, and the message. For example, you might need to catch the eye of your audience with an entertaining branded documentary. It could be a video on social media to tease your latest product to an audience that prefers to consume content via a social feed. Alternatively, you might choose to market your brand using a video commercial that will run on a streaming platform your target audience is known to use.

How Does Video Marketing Improve Brand Awareness and ROI?

Because of the versatility of video, using video marketing services to drive traffic to your site or encourage an audience to take a certain action can be beneficial to your business. In 2020 alone, marketers reported that 72% of their videos showed a positive ROI. That makes sense, given that 79% of people say that a video successfully convinced them to make a purchase.

On the other hand, research by LinkedIn’s BTB Institute reveals “75% of B2B brands are failing to produce advertising with the potential to drive long-term growth.” And an estimated 95% of BTB buyers are not currently in the market for services. The answer? Be boldly creative and match that with the right budget, campaign length and frequency. If so, your video marketing will be more memorable over a longer period of time. In other words, customers will be more likely to recall you when they’re ready to buy.

At Myriad, we believe the power of marketing video services lies in the truisms of storytelling. Video engages the senses and appeals to the emotions in a way that other mediums can’t. Not only can video use voice and presentation to convey your beliefs as a brand and the benefits of your products and services; it can also use the principles of art and tempo (lighting, acting, editing, music, etc.) to make your audience feel something.

And with the right video marketing agency backing the right video content, the potential impact to grow your customer base or deepen brand loyalty is nearly limitless.

Our Video Marketing Services

Your video advertising efforts are only as effective as the time, energy, effort, and expertise you and the video marketing company you use put into it. That’s where Myriad can help. We work with you throughout every step in the video marketing process to ensure your budget is invested  wisely, your clients are engaged, and your ROI is maximized. Our video marketing services are offered locally in Raleigh, NC and nationally. They include:

Research + Strategy

We approach every project with insight. Beliefs, affinities, and behaviors of real humans bubble to the surface of our work. This is the creative engine in our car.

• Storyfinding
• Market research
• Discovery Workshops
• Empathy Mapping
• Usability Testing
• Competitive Analysis
• Content Strategy

Creative Development

Time to think big. We work with in-house brand and video advertising teams to develop daring video concepts that speak to your vision as a company.

• Concept Development
• Scripting
• Art Direction
• Creative Collaboration
• Storyboarding
• Creative Direction

Video Production

Now we bring it to life. The art of production can make or break the idea— this is where our 30 years of experience in production and post comes in clutch.

• Production Coordination
• Cinematography
• Editing
• Motion Graphics + Animation
• Sound 
• Color