Explainer Video Production Services
Myriad is based in Raleigh, NC, and we’re ready to roll up our sleeves and produce your next animated explainer video—so that you can inform, persuade, and compel your target audience.
We take a thoughtful, collaborative approach when approaching our explainer video services with our clients. The result is an explainer video animation that’s visually striking and narratively powerful.
What Is an Explainer Video?
An explainer video is a short-form video that educates an audience on a brand, product, service, or topic relevant to your business. The length of an explainer video can range from 30 seconds to generally no more than three minutes.
An explainer video often answers what something is. For example, a topical explainer video might answer the question: “What is cloud computing?” A cloud services provider may create such a video to educate potential customers on the basic definition of cloud computing, along with the benefits of cloud computing. The same provider may also create a video to “explain” its services, benefits, and what differentiates it from competitors. For a more tangible example, checkout our explainer video for Second Nature.
Let's Explain Together
How Much Does It Cost to Have an Explainer Video Made?
The cost of an explainer video can vary widely due to numerous factors, including the desired runtime and the quality of the animation. Costs also vary between production partners. What’s key to remember is that more budget doesn’t necessarily translate into a better explainer video.
A good explainer video makes the most of its budget to be informative and compelling, which is achieved through collaboration between production house and client, a well-written script, and an explainer animation fine-tuned to convey information in the most precise, simplistic yet stylish way possible.
How Can Animated Explainer Videos Help Your Business Initiatives?
An explainer video can create high-level awareness of your brand by introducing viewers to your products or services. Such a video likely serves the top of your marketing funnel and can be shared out via social or reside on your company’s homepage. Other explainer videos can showcase your brand’s expertise on a topic or industry.
For example, a financial investment services provider may create an animated video explainer to educate viewers on how the stock market works. Explainer videos can also support video marketing campaigns, drive lead generation, and more. This makes the explainer video a versatile format.
The benefits of a good explainer video include:
- A strong ROI (an explainer that results in new business pays for itself in no time flat!)
- Improved Google rankings with the addition of video content on your homepage
- An opportunity to showcase your brand’s expertise on a topic or solution
- Explaining concepts in a highly visual, easy-to-understand language
- Conveying a voice and emotional feel that differentiates you from competitors
- Shareability (explainer videos can be shared easily by others)
Why Choose Myriad as Your Explainer Video Production Company?
Myriad takes the time, puts in the effort, and flexes our creative brain muscles to create a highly effective and unique explainer video production process.
But that’s not all. We bring our clients along for the ride, giving them a seat at the table to share their ideas, give us feedback in the moment, and leave their mark on the final product. Collaboration in any creative endeavor is vital—and making an explainer video is no exception.
We’re a fully staffed animation production house. Our producers, creative directors, writers, graphic artists, and animators are ready to put their heads together with yours to create an explainer animation you can be proud of.
Myriad has expertise across multiple video production services. Our team has experience with explainer videos, documentaries, animated videos, and more! We are proud to have worked with IBM, Epic Games, Sustainable Harvest International, and Sierra Club to craft meaningful videos. Myriad is always looking to expand and help create a vision the client believes in, and welcomes creativity in the video marketing process.
Examples of Our Explainer Videos
We bring our creative and artistic A-game to each and every explainer video we produce. But you don’t have to take our word for it. See our work for yourself!