Videos Made Loud and Clear
Tech Video Production Services
Your product or platform solves real problems. But if your audience can’t see how — and fast — they’ll move on. That’s where sharp, story-first video comes in. Whether you’re taking a SaaS tool to market, raising a round, or recruiting your next hire, Myriad helps technology brands turn attention into understanding and understanding into action through compelling video.
For over 30 years, our tech video production team has crafted campaigns for technology enterprises and startups alike in ways that make the complex feel clear and the technical feel human. From sleek product demos and launch sizzles to social-first explainers and big-picture brand anthems, we cut through the jargon to get your “aha” moment front and center — showing audiences not just what you’ve built, but why it matters.
That’s an approach we’ve applied to video production for tech industry clients in just about every sector, from legal tech and fintech to gaming, medtech, SaaS, and AI. No matter where your message is headed — to investors, end users, or the team in-house — we’ll work with you to tell it clearly and creatively, with nothing lost in translation.
Even better? We’ll do it with the structure and speed your roadmap requires. Because when timelines are tight and goals are big, we know the process matters just as much as the final cut.
From our Raleigh NC video production headquarters — and our satellite hubs in Charlotte, Atlanta, New York City, and beyond — we’re ready to plug straight into your sprint cycle, turning product plans into visuals that speed launches, unlock funding, and rally users. So, what can we create together?
Let’s Collaborate: Hire Us For Your Next Tech Video Project
Our Process: Turning Tech’s Big Ideas Into Stories That Stick
Video is one of the most effective tools tech teams have — not just to explain, but to excite. Whether you’re onboarding users or rolling out new features, a well-crafted video bridges the gap between how your product works and why your audience should care, making the value feel real from the first frame.
At Myriad, that connection is never accidental. As a team practiced in video production for tech industry brands, we’ll partner with you to turn technical depth into clear, confident messaging that feels fresh and sets you apart. And we’ll do that by showing up with open ears, real respect for the work you’ve put in, and streamlined workflows built to keep approvals painless and possibilities wide open.
We collaborate the way tech teams operate: sprint-friendly, cross-functional, and ready to pivot fast. Need a partner from concept to delivery? We’ll kick off with discovery workshops and storyfinding to shape your concept from the ground up. Want support on set or in post? We’ll plug in right where you need us — syncing with your timelines, adapting to shifting priorities, and bringing the right creative energy to tech startup videos and enterprise campaigns alike.
The result? Sharp, purposeful creative delivered through a crystal-clear production process that keeps feedback loops tight and decision-making simple. Whether you’re pitching investors, training internal teams, or creating customer-facing promo videos, you’ll get video as bold as your technology — and a partnership that makes getting there efficient and refreshingly easy.
Start Your Project
Our Tech Video Production Services
Research + Strategy
We start with people, not assumptions, grounding every project in real user behaviors and market context. Whatever your goal — launching something new or reimagining your strategy — we’ll match sharp analysis with templated assets and guides to speed up delivery and keep everything on-brand.
- Storyfinding
- Content Strategy & Planning
- Competitive Market Research
- Discovery Workshops
- Empathy Mapping & Usability Testing
- Creative Toolkits (Video Brand Guides, Motion Graphic Templates)
- Episodic Development & Pilot-to-Playbook Frameworks
Creative Development
This is where your story takes shape. We collaborate with in-house marketing and product teams to develop video concepts that reflect your brand, resonate with your audience, and move your technology business forward.
- Concept Development
- Scripting
- Art Direction
- Creative Collaboration
- Storyboarding
- Creative Direction
Video Production
This is where strategy becomes execution. With 30+ years in production and post, we turn smart ideas into polished, high-impact content, from promo videos and video marketing for product launches to user education and internal comms. All built to scale and designed to connect.
- Production Coordination
- Cinematography
- Editing
- Motion Graphics + Animation
- Sound
- Color
Animation vs. Live-Action Tech Work
In tech video production, the question isn’t just what to say — it’s how to say it, live-action or animation. Myriad is skilled at both and knows when to blend them, giving your story the best shot at landing, connecting, and converting. So, which format feels right for your project?
Making Tech Relatable with Live-Action
Live-action brings your technology down to earth. Seeing real people — your team, your customers, or your culture — creates trust and relatability in a way no graphic can. Want to show your product in the real world? Capture authentic testimonials? Humanize the people behind your innovation? Live-action nails it. It’s like giving your tech a friendly face, turning it from a cold tool into something that feels like a trusty sidekick.
The trade-off: Live-action comes with logistics — locations, talent, weather — and is less flexible for updates after launch. That’s where careful pre-production and an experienced partner like Myriad makes all the difference.
Decoding the Complex with Animation
If your tech is a brain-buster in need of a clear explanation, animation is a cheat code — especially in the world of SaaS. It turns complexity into clarity, visualizes what cameras can’t, and makes data feel alive instead of dull. Every frame is deliberate, every movement purposeful. And when your product evolves? Just swap a voiceover or tweak a scene. No reshoot required.
The trade-off: Quality animation takes time and specialized skill. But at Myriad, we’ve built the process (and the talent bench) to make sure your animation is as polished and precise as your product.
Finding Your Video Format Fit
Choosing between animation vs. live-action boils down to your message, your audience, and what you’re aiming for. As your video strategy partner, we’ll guide you through those decisions, including if it means mixing live-action and animation for a video as versatile as JavaScript.
Whatever your choice, a great video is like great tech: it solves a problem, tells a story, and leaves people hooked. We’re here to make sure the code behind it — your video’s strategy, style, and execution — run flawlessly.
What You’ve Built, Brought to Life
Keep the Creative Juices Flowing
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